What Does it Take to be a Great Strategic Communicator?
Takeaways from the “Core Competency” roundtable at CU’s Strategic Communication 2024 Winter Symposium
Thinking beyond the short-term, focusing on outcomes versus outputs. We help set agendas, clarify objectives, fix processes, and track belief / behavior change.
Trusted communications partners and industry pros, with over two decades of experience in internal and external communications across industries, functions, academia and non-profit.
Obsessed with measurement and data-driven insights. We deliver tangible, measurable results for teams and organizations, so you can show a return on your comms investment.
Guided by stakeholders and audiences–from the folks on the plant floor to your customers…and everyone in between.
The lede of a story may be your only chance to connect with your audience.
It has to be solid, while leaving room to build your story.
That’s how we work at CommsLede: we start with a formal process and customize it to fit your team’s needs. Here’s what that looks like:
Listen
understand and clearly articulate the project’s vision, goals and objectives
Explore
review background material and metrics, conduct research, set benchmarks and identify best practices
Define
define success and measurement, set targets, timing and expectations, & build plan
Execute
oversee and deliver project, track & formally package results, and offer go-forward recommendations
We offer a range of services and provide long- or short-term support on a retainer, quarterly or project basis.
align messaging and communications tactics to broader organizational strategy/objectives
engage, inform and inspire employees around a leader’s vision and goals
customized individual or team coaching to raise performance and build capabilities
leverage messaging and two-way channels to authentically engage with teams
support change management partners in driving mindset, culture and behavior change
audit current messages, platforms or processes and offer recommendations to increase engagement/efficacy
develop standard tools and templates to increase team efficiency and measurement
Takeaways from the “Core Competency” roundtable at CU’s Strategic Communication 2024 Winter Symposium
Think about the qualities of the people you enjoy working with … and embody them.
From staying agile to getting curious, some of CommsLede’s top takeaways from 2023
Several folks have reached out recently to learn more about my consulting and executive coaching journey. These conversations, while all different, tend to surface some